The trending list makes for similar reading to the bestsellers, with Aecorn giving way to Pernod Ricard’s non-alcoholic gin Ceder’s, which takes fourth place as Three Spirit moves down to fifth. Three Spirit, a range of functional beverages in that they contain active compounds designed to alter the mood, takes fourth place, and Aecorn, the Diageo-backed sister company of Seedlip, completes the table. Not much separates the three remaining brands, with Everleaf, a non-alcoholic apéritif brand created by bar owner and conservation biologist Paul Mathew, taking third place thanks to a strong performance in a supporting role as a second or third choice. It was a top-three serve in almost 80%.Īustralian brand Lyre’s – a range of 13 non-alcoholic facsimiles of traditional spirits and liqueurs designed to be seamlessly swapped into classic serves – takes second place, with 15% of bars opting for the brand as their first choice. Seedlip retains the top spot comfortably, the original proving again to be the most popular, with two-thirds of bars that stock a non-alcoholic spirit selecting the Diageo-owned brand as the house pour.
Half of the polled bars stock one or more non-alcoholic spirits brands, with 22% stocking two and 19% stocking three or more. Wellness and mindful drinking trends were accelerated by the pandemic and, increasingly, more consumers expect decent, mature zero-alcohol options from bars the days of the fruit juice-filled mocktail list are behind us. At the end of last year, Bacardi predicted that the low and no-alcohol sector will grow 400% over the next four years. It was only six years ago, in 2015, that Seedlip came to market, and though decried by some as posh squash, became a bona de hit.
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